WHICHMEDIA caters for success

01/05/2009

Specialist business to business media planning and buying agency, WHICHMEDIA, has been appointed by Derbyshire based Parry Catering Equipment, leading manufacturers of commercial catering to co-ordinate its 2009/2010 specialist trade campaign.

WHICHMEDIA has been tasked with providing the British manufacturer with a cost effective campaign targeting key catering, pub and cost sector trade press to promote their ever increasing range of refrigeration, cooking and storage equipment.

Nicola Horsfield Sales Director of Parry, said: “WHICHMEDIA were recommended to us by one of our key distributors. Their expertise and knowledge of our core target markets together with their ability to make real savings off our bottom line, made the decision to appoint the agency an easy one.

Director of WHICHMEDIA, Edward Alexander, said: “We’re delighted to be working with Parry Catering and we’re confident that we can greatly enhance the performance of their advertising activity, whilst also presenting significant cost benefits.”   The specialist B2B agency, based in Cheshire, has seen a number of wins in the first quarter of 2009 including building products manufacturer Euroclad, umbrella company Parasol and professional services company Quay Accounting.  

Since its launch in 2003, WHICHMEDIA has grown in both size and reputation and provides integrated online and offline b2b media campaign planning both in the UK and internationally.