WHICHMEDIA Natural Choice to Plan Fresh Campaign for One Bag

01/09/2008

WHICHMEDIA NATURAL CHOICE TO PLAN FRESH CAMPAIGN FOR ONE BAG

Leading housewares company DNC has enlisted the help of specialist B2B media planning and buying agency, WHICHMEDIA, to launch its new eco friendly ‘One Bag’.

The fresh and funky campaign kicked off this month with a series of eye-catching adverts spanning the retail trade press. WHICHMEDIA has responded to the client’s brief by attracting the attention of medium sized retailers across various sectors with high-impact advertising space in key titles, including: Independent Retail News, Garden Trade News, Gift Focus and Progressive Gifts.

Maximising the client budget to shout about the product launch, WHICHMEDIA’S strategically planned campaign showcases the beautifully designed adverts to their best - clearly conveying the message that the bags are stylish yet environmentally conscious.

A strong, long-lasting alternative to throwaway carrier bags, the One Bag is available in a variety of chic colourways and patterns. In biodegradable jute or wipe clean PP, the new collection is a trend-conscious alternative to retailer branded bags.

Currently, only one in 200 bags are recycled, whilst an astonishing 13 billion free single-use plastic bags are dished out by Britain’s high street stores every year. The adverts communicate the fact that retailers can both make a profit from selling One Bag and save costs, by not giving away plastic bags. With consumer desire for environmentally friendly products at an all-time high – almost three quarters of adults say they’re prepared to pay for re-usable carrier bags – the One Bag helps retailers respond to their market.

Edward Alexander, media director at WHICHMEDIA, said: ‘’The One Bag is a superb product, and the adverts have been well received. We planned the campaign carefully to ensure the right media mix and frequency, to launch the bag with a splash. DNC is thrilled with the response. ’’

WHICHMEDIA has been instrumental in the launch of a number of DNC’s new products. Claire Samuel, Marketing Manager at DNC, said: ‘’It’s always a pleasure to work with the WHICHMEDIA team. Their advice is consistently on the ball and I always trust that the space they suggest we book will have true business benefits.’’

Providing unparalleled media planning services specifically to the B2B sector, WHICHMEDIA’s illustrious client list spans household names and blue chip companies, right the way through to smaller businesses, keen to maximise their advertising budget.