Shop Equip Selects WHICHMEDIA for 2009 Campaign

01/10/2008

Specialist Cheshire-based business to business media planning and buying agency, WHICHMEDIA, has been appointed by Shop Equip, leading distributors of commercial catering and retail equipment to co-ordinate its 2009 insert campaign.

WHICHMEDIA will be responsible for the strategic planning and targeting of a 3,000,000 insert campaign to maximise Shop Equip’s marketing spend across key retail and catering trade press. This new campaign will increase WHICHMEDIA’s total purchase of B2B media inserts to in excess of 12,000,000.

Lee Noble, Director of Shop Equip, said: “WHICHMEDIA’s expertise and knowledge of our core target markets together with their ability to show tangible savings off our bottom line, made the decision to appoint the agency a natural one.

‘’We’re currently planning the 2009 campaign and are excited to be working with such an enthusiastic and passionate team. To have saved thousands of pounds off our advertising budget in the current climate is obviously a huge bonus, but more important to us is WHICHMEDIA’s ability to understand our business along with their knowledge of the magazines, publishing markets and campaign evaluation.”

Director of WHICHMEDIA, Edward Alexander, said: “We’re delighted to be working with Shop Equip and we’re confident that we can greatly enhance the performance of their advertising activity, whilst also presenting significant cost benefits.”

Since its launch in 2003, WHICHMEDIA has grown in both size and reputation, and now provides integrated UK and international campaigns for clients ranging from large blue chip companies through to niche sector SMEs.