Parasol appoint WHICHMEDIA to develop integrated online/offline strategic media campaign

14/01/2009

Specialist Cheshire based business-to-business media planning and buying agency, WHICHMEDIA, has been appointed by leading employment services provider Parasol to devise its 2009 online, paid search and print media advertising strategy, and co-ordinate its tactical media programme.

Parasol is headquartered in Warrington, Cheshire and is the UK’s leading PAYE umbrella company, providing employment and payroll services for contractors across all industry sectors. WHICHMEDIA’s media planning activity on behalf of Parasol will include a co-ordinated advertising programme in online and B2B print media titles. WHICHMEDIA’s remit will also encompass evaluation services relating to sponsorship undertaken by Parasol.

Susie Lee-Kilgariff, marketing manager for Parasol, said: “WHICHMEDIA was recommended to Parasol in view of its strong B2B specialism and its professional advisors’ considerable experience and expertise in this sector. We were extremely impressed with WHICHMEDIA’s meticulous planning and in-depth knowledge of digital and print media titles. WHICHMEDIA’s response to our brief was quite outstanding in content and very carefully thought through. We’re a rapidly expanding organisation and we needed to find a proactive media agency that’s a good fit with our own company profile, drive and outlook and WHICHMEDIA certainly ticked all the boxes.

Director of WHICHMEDIA, Edward Alexander, said “We are delighted to be appointed by a company of Parasol’s standing at such an exciting and dynamic stage in its development. The challenge of co-ordinating Parasol’s advertising and sponsorship activities during this period of continued growth will be stimulating and rewarding for the WHICHMEDIA team.”

WHICHMEDIA was founded in 2003 by director Amanda Alexander out of a desire to provide the same level of quality service to B2B clients that consumer clients mainly experienced. Since its launch, WHICHMEDIA has grown considerably in both size and reputation.