How far in advance should I start planning an advertising campaign?
In short, as early as possible. It's well worth having an initial chat with WHICHMEDIA to discuss your objectives for the campaign. That way, we can devise a strategic plan to help you achieve your goals, making best use of the media and forward plan to tie you into any relevant features or special issues. Armed with a media plan, your creative agency will be better able to develop design concepts in plenty of time to meet copy deadline.