You tell us as much as you can about your company. The more time you give us to respond to the brief, the more time we have to consider it from all angles, analyse data and consult with media owners/publishers and work with them to provide integrated strategies. We can give you a briefing form to fill in yourself or we can sit with you and guide you through. Whichever is easier?
When was your company established and how has it evolved since its launch?
What your aims are as a company?
Who do you compete with?
What advertising activity have you done previously, if any?
Where do you want to be in the market?
What's the aim of your current campaign?
Media mandatories - is any media a "must have" in the plan?
How will you monitor the campaign? (via call centre, via web statistics or analytics, via text code)
How will you measure its success? Is it by how often the phone rings? Your website is visited? A white paper is downloaded? Click-thru rate? Cost per acquisition? How it's received by your clients and target market?
Target audience - include any profiling or segmentation if consumer campaign. As much detail as you can on who specifies your products and who influences the decision to purchase your product/service?
Budget - how much do you want to spend? Percentage known on each channel (eg 50/50 split digital/print)
Timing - when will it start and end
whichmedia review the brief and contact you to discuss and agree the level of planning.
We provide you with tailored strategic recommendations, audience research along with rationale for the media plan and fully
costed media plans. Next steps and timing agreed with you.
You provide feedback to the recommendations/media plan and work with whichmedia to finalise the media strategy and plan.
The plan is booked and confirmed with media owners. Booked schedule with production contacts and any specific details about fulfilling creative sent to you. We will continue to monitor the campaign as it runs, refining plans as necessary in accordance with results.
